Behind the Scenes | The Membership Cards

This entire brand started with a tiny card.

In September 2015, I made myself a “business card” with “The Crybaby Club” on the front + “why don’t you cry about it?”  on the back, as a joke. The design process was touch + go for a while, but it was lowkey just something I thought up, it made me laugh, so I decided to make it as a way of distracting myself from the panic + sadness I was feeling at the time. I sketched, sketched, sketched until I got the card looking just right. 

Buckle up guys, we are going way back to the extremely rough drafts.


So, once I was pleased with how it looked, I grabbed my paper cutter + watercolor paper that I had lying around the house. I first googled the standard size of a business card, then cut the paper down until I had a stack of them. As for my other art supplies? Sharpies and Crayola markers. Once, I was happy with the "final" design, I decided to share it on my Instagram. I thought it was funny, making the card had been cathartic in away, so why not? I would have bet money it would've gotten 5 likes like the rest of my posts at the time but lucky for me, I am not a betting gal. 

After the post went live, 5 people messaged me wanting a card of their own! I was beside myself but eager to oblige. After that, the requests kept coming. Each week, more and more people reached out asking for their own membership cards to this club that I basically made up on my living room floor. I was honestly just tickled pink.  

The Crybaby Club Instagram officially started on January 12th 2016 + it got 100 followers overnight. After that, the card requests exploded. Once the cards started arriving, people had so much to say about it. You all shared so many things with me over the first few weeks of this and I was in awe. The amount of people who told me that these cards were a symbol of hope for them or a light in a dark place was overwhelming in the greatest way. 

Since the requests kept coming, I had to begin PRINTING the cards just so I could keep up. I kept the design simple + I still took the time to color each card individually. They were printed onto watercolor paper to keep the handmade feel. I wanted to add something extra though, just to kinda add to the message behind it all, so the little mission statement cards came about!

The next step, I will admit, made me kinda sad. I had to start charging for shipping. I remember being so anxious about it. I didn't want people to think that I wasn't genuine with my efforts. I wanted the people who wanted/needed these little reminders to be able to have them. It really did upset me but I was spending a BUNCH on stamps alone, never mind the cute tape, confetti + other sweetness I popped in the envelopes as extras. I needed to at least break even + you guys were so understanding. I don't know why I was surprised... you are all super humans. I also began printing new mission cards + I love the way they turned out. 

After sending out hundreds of cards, to countless of folks in over 18 countries, I redesigned them to what they are today. I also began ordering them in bulk because I seriously just could not keep up! I sacrificed the handmade aspect, but I hopefully made up for it with the little crybaby promise (which I wrote out freehand in my sketchbook + scanned into my computer) that I put on the back, and the option to personalize each card with whatever name you like! I also used my hand drawn logo, so I feel like the crybaby spirit is still there in each card, just in a more efficient way.

Well, there you have it loves. A look inside the thoughts + ideas behind our very first piece of crybaby merch. We have come a long way in just a year, if I do say so myself. I look forward to what new designs come + go through time. For now though, I think I nailed it, and I hope everyone who wants or needs one of these “tiny reminders of how big and brave you are” is able to get them.

Oh + one last thing…thank you for wanting to be in my club-our club.
This whole thing would be nothing without you.
You are serious magic.

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